The world was in awe, by the opulence and scale of Anant Ambani and Radhika Merchant wedding.
Festivities started in March 2024 with the first pre-wedding celebration in Jamnagar, Gujarat followed by the second pre-wedding festivities on a Mediterranean cruise. It all culminated in a 15-day jamboree in Mumbai.

The star of the entire affair was the bride, Radhika Merchant. For every event in the elaborate wedding ceremony, Merchant shone bright in some of the most exquisite Indian couture pieces. She and her stylist and film producer, Rhea Kapoor curated each look with care to balance tradition and youthfulness. All her looks were maximalist without being over-the-top or kitschy.

One crucial aspect of all of Radhika Merchant’s wedding looks were the focus on Indian textiles, handlooms, embroideries and artisans. Every garment had innumerable man-hours put into creating the splendid trousseau that only highlighted Merchant’s princess persona.

Merchant and Kapoor worked extensively with top Indian fashion designers particularly Manish Malhotra and Abu Jani Sandeep Khosla to ensure there was substance and a story to every design.